About Emlin

In the Beginning

Since 1963, when Emlin Cosmetics was purchased by a Chicago area family, the high quality skin care and cosmetics company has seen growth in every direction.

Building on the initial skin care product line, Emlin expanded its line and its reach into retail, focusing on the upper tier of the market, and began a mail order division as well as a private label operation. Among its prestigious retail clients have been Neiman Marcus, Sak’s Fifth Avenue, Marshall Field’s and Bullock’s. It was in response to requests from its retailers that Emlin created in 1980 its line of high-end cosmetic products including lipstick, cheek tint and makeup.

Emlin was the first company to take a retail product and then move it into a hotel amenity program, which it did in 1978 when it began a long and successful relationship with the Hyatt Hotels chain. Its reach expanded to include Princess Cruse Line and clubs such as the AA Admirals Club and a variety of private clubs.

In 1996, the company introduced the Ednae line, named after Edna, the family’s matriarch. The product line is founded on botanicals and other natural ingredients, and includes after sun care products. The popularity of the Ednae line continues to grow and attract the interest of younger and second-generation customers, whose mothers were fervent fans of the Emlin products.

The company continues to expand its amenities business as well as robust sales from its website. Promoting the line is a countrywide network of independent makeup artists who host events on behalf of Emlin.

Still owned and managed as a family business, the original group is augmented by the next generation of family, who bring to the products fresh perspective along with continued commitment to the quality that has made Emlin a name clients value and trust.

People always think I’m younger than I am. I have no wrinkles or lines around my eyes. The products have really helped a lot. I use the mink oil and Soft Awakening every day, as well as Emlin’s Under Eye Cover Creme, foundation and blush; those are my basics. I like the feeling of skin that feels good — and my skin doesn’t feel any different than it did at 50!

Judy G.
Farmington, MI
20 years Customer

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